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Colt Lyons has been selected to the 2008-2009 Wrangler High School All Star Rodeo Team
Wednesday, January 14, 2009 • Posted January 14, 2009

Wrangler, Inc. has 'cowboyed up' once again to develop America's largest youth rodeo sponsorship program--

Denver--Leaders of the National High School Rodeo Association (NHSRA), the oldest youth rodeo organization in America, appointed Colt Lyons of Mason, TX to the Wrangler High School All Star Rodeo Team, the first ever corporate-sponsored youth rodeo team.

The Wrangler High School All Star Rodeo Team is fashioned after Wrangler's Champion Pro Rodeo Team, which includes superstars like Trevor Brazile, Joe Beaver, Dan Mortensen, Dustin Elliot, Kelly Kaminski, Will Lowe, and Hall of Famer, the late Jim Shoulders. Colt earned a position on the Wrangler High School All Star Rodeo Team based on leadership qualities, academic eligibility and athletic achievements.

"We are excited to again this year expand Wrangler's rodeo sponsorship program at the high school level," said Jeff Chadwick, director of special events for Wrangler Rodeo. "As always, it gives us a tremendous sense of pride to associate the Wrangler brand with promising young men and women. We're confident each member of the team will be an outstanding goodwill ambassador for the sport of rodeo."

Members of the Wrangler High School All Star Rodeo Team receive official competition apparel consisting of Wrangler Twenty X shirts embroidered with the team logo and two pairs of competition jeans. In addition, team members receive an official team certificate signed by Wrangler Jeans and Shirts President, Phil McAdams.

"Wrangler's NHSRA sponsorship is a natural extension of our professional and collegiate rodeo programs," said Jeff Chadwick, director of Special Evens for Wrangler. "We are confident the NHSRA partnership will reinforce Wrangler brand loyalty with the youth market."

"The NHSRA owes much of its success to the support of its national sponsors," said Kent Sturman, general manager of the NHSRA, "and we are excited to have prominent company like Wrangler once again step forward to help us meet the ever increasing challenges facing our young people today. Cowboys can always depend on Wrangler to support the infrastructure of rodeo, and our members are thrilled to have Wrangler as a sponsor and are proud to wear their products in and out of the competition arena."

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