Mason County News
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Hospital Ads
Tuesday, February 10, 2009 • Posted February 10, 2009


An Open Letter to Dr. Chris Avery, Chairman, Board of Trustees; Dr. Michael Williams, CEO; and Dr. Jose Lopez, Chief of Staff; Hill Country Memorial Health System, Fredericksburg, Texas:

As a lifetime resident of the Texas Hill Country, I cannot help but take offense at your organization’s latest advertising campaign in the city of Llano. I understand that competition is inherent in the “American way” of business and that advertising certainly plays a role in our system, but the placement of your billboard practically on top of the building housing Hoerster Clinic in Llano is questionable. I appreciate and support all those who care for health needs in the Llano Memorial Healthcare System, and I understand that sometimes conditions require transfer to other facilities, often to Hill Country Memorial Hospital in Fredericksburg. However, after the travails and triumphs of our local hospital and medical community, I would have hoped you would have been more encouraging of your colleagues in the healthcare industry than the placement of this advertising demonstrates.

Did each of you not take an oath to “First, do no harm”? I know from the experience of family members’ experiences that Hill Country Memorial Health System does, indeed, offer “remarkable healthcare just 45 minutes away”. Although you gentlemen oversee a high quality network, actions such as these might seem to diminish its character. It’s not the message; it’s where it is displayed that raises the question of discretion.

By the way, how many indigent patients could you have treated with the money spent on this advertising campaign?


Larry Leifeste

POB 84

Castell, Texas 76831

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