When I was a young boy growing up in San Francisco, one of my favorite times was at Golden Gate Park, after my Grandfather would spend hours teaching me how to play tennis, we would both find a bench in the park and he would produce a bag of bread crumbs that we provided to the pigeons for their afternoon snack. I often wondered how he would manufacture that magic bag that would draw so many hungry birds. I was 4. After 65 years that question has finally been answered. Our own Super S, now a subsidiary of Lowe’s has provided the general public with a product labeled “White Enriched Bread” that really contains those same familiar bread crumbs enjoyed by our own Mason doves, martins, and other flying fowl. My hats off to Lowe’s. If you go to their website, you will find a tremendous effort to incorporate their 1954 startup (years after I threw out the bread crumbs) to include a fresh product with a productive team that thinks of the customer first. Having worked for Super S when it changed from Mass marketing out of San Antonio to Lowe’s, I do not recall the inclusion of their bread into the crumb category as they already had an aisle featuring bread crumbs.
Now, however. Progress has prevailed and Lowe’s has packaged a product that serves directly our county birds. All you have to do is buy a “Lowe’s White Enriched Bread Loaf” and, as soon as you open it and retrieve a slice, it becomes instant crumbs. The four loaves I bought did exactly that. If yours do not, I would complain to management and ask for the bread crumb product. I am not writing Lowe’s about mis-advertising their product as I am having too much fun feeding the birds with it as I did 65 years ago.
John JC Copeland